The Study Of Transformation Of Domestic Animation Films Since The 21st Century

Since the new century,domestic animated films have changed in box office,quantity,category,subject matter and production.The domestic animation movie box office occupies a bigger proportion in the national movie ticket room,and some movie's box office has over billions yuan.The number of animated films is increasing year by year,and gradually formed the concept of animation based on domestic animated films.The emergence of animated films for adults is outstanding at box office and reputation.Domestic animation film production level is close to the world's advanced level.These changes not only come from the changes of animated films themselves,but also closely related to their ecological environment.After 2006,the state has increased its support for the animation industry,providing convenient conditions for the development of policies,funds,markets and talents,laying the foundation for the prosperity of domestic animated films.In 2012,government put forward that we should make our country a world-class animation powerful country.Under all kinds of advantages,the domestic animated film has ushered in a new development period.Through the hot box office of the domestic animated films,we can see that it still has many problems.Compared with the US,Japan and other powerful animation countries,the average price of domestic animated films is too low,the box office distribution is not equal,and the single box office gap is too large.At the same time,the children's interest oriented animated film,are still the majority of domestic animation film market.With the rise of new audiences,the transformation of domestic animation movies is imperative.The "new" audience mainly refers to the adult audience born after 1980s.They are deeply influenced by the Internet culture and have rich experience in receiving animated films.Therefore,they have higher requirements for domestic animated films.In view of the changes in the audience,the "adult oriented" animated film,represented by "monkey king:hero is back" and "the big fish Begonia" in recent years,these films has a distinctive feature in the narrative.Most of them promote the development of stories by creating fantastic spaces and borrowing classic narrative structures.Therefore,there is a lack of the spirit of "realism".In order to realize the long-term development of domestic animated movies,it is not enough to cater for the adult audience only from the style and subject,and it is necessary to enrich its connotation from the aspect of "reactive reality".