Research On The Current Situation And Development Trend Of Traditional Opera In The Context Of New Media

Traditional opera is a treasure of traditional Chinese culture,the traditional transmission of opera mainly includes stage-based theater transmission,transmission of texts(drama and literature materials),and broadcast and television broadcasting in the post-stage era.In the new media era,mobile terminal applications rely on its advantages of low cost,immediacy,and quick interaction to become an important information access platform and are favored by a wide audience.How to effectively conduct traditional opera in the context of the new media is a topic that both the opera industry and the drama media workers are discussing.By combing the status quo and characteristics of the Traditional opera transmission in the era of new media,this paper deeply studies the ecological circle construction of opera culture in the new media era,and then puts forward a new idea of traditional opera transmission.This paper contains five parts.The first part defines the related concepts,and based on the research of the current status of the transmission of traditional Chinese and foreign art,this paper puts forward the research ideas,methods and innovation points of this paper;The second part,based on the operation of the opera public platform in We chat,draws a conclusion that the "strong rise" of the new media provides a new entry point for the cultural inheritance and spiritual remolding of the opera,constructing the living space of the natural development and evolution of the traditional culture,forming a life circle which is beneficial to the inheritance of the opera culture,and is the heavy transmission of the traditional opera culture.Ask for a proposition;The third part,through the contemporary communication value of the public Platform in We chat,points out the transformation and change of the opera communication in the aspects of thinking,audience,content,channel and so on,and highlights the important influence and function of the public platform in We chat in the process of spreading the opera.;The fourth part outlines the traditional opera culture in the new way through the classic case analysis.The vivid picture of the survival and development of the media age verifies the feasibility of realizing the heritage and innovation of traditional opera culture through the carrier of the public platform in We chat.It points out that the excellent Chinese traditional culture has a strong ability of self birth and can find a way to survive in the new period by means of new media.Effective communication and spiritual reshaping.The fifth part,aiming at the shortcomings of the public platform in We chat in the dissemination of opera culture,puts forward the operation strategy of the public platform in We chat which is adapted to the law of the opera communication,so as to better promote the inheritance and development of the opera.The article holds that powerful communication advantage of the Chinese opera public platform in We chat is imperceptibly influenced,even reshaped the manifestation of the opera,changed the inherent spatial thinking of the creation of the art works,and made the art communication process from linear to the benign cycle of open and interworking.The Chinese opera public platform in We chat is the backbone of the development of the new era opera,representing a new picture of the opera in the era of mobile Internet,and constructing a benign development ecological circle for the traditional opera and the whole traditional cultural and artistic field.