Research On Qinqiang Opera Communication Based On We Chat Platform

Qinqiang Opera,as an ancient Chinese opera art,is a unique "cultural treasure" and "civilized memory".Since the new era,the inheritance of Qinqiang Opera has always been closely related to the social culture.In today's media technology,audiences choose a variety of mass culture environment,through which channels Qinqiang Opera spread,What kind of propagation effect will be produced is the most important focus in the study of Qinqiang Opera propagation.Throughout the history of Qinqiang Opera Communication,the traditional Qinqiang Opera Communication is based on the stage theater as the main mode of communication,although this way broke through certain regional restrictions,but its media and information sources have always been monopolized by the mass media.In the new media era,with the continuous development of science and technology and the evolution of social media form,We Chat,which integrates interpersonal communication,mass communication and other forms of communication,has gradually entered the public eye,and has become the most popular social media in today's era.As We Chat goes deep into every field of people's daily life,the new mass media,represented by We Chat,has become an important carrier of Qinqiang Opera.We Chat,as a new type of communication medium in the modern times,has distinct characteristics in Qinqiang Opera because of its wide spread,compatibility and interactivity.Through combing and summarizing the factors of We Chat communication,this paper analyzes the main body,content,channel and audience.Finally,according to the present situation of Qinqiang Opera We Chat communication,this paper sums up and summarizes the popularization of Qinqiang Opera art and the expansion of Qinqiang Opera spread group.Enrich the application value of Qinqiang Opera dissemination content and the content fragmentation in the process of We Chat propagation,and the platform is still in the process.From the aspects of content,channel and form,this paper puts forward the communication strategy of insisting on content as king,constructing the three-dimensional communication network and innovating the presentation mode,which is not fully developed and audience aesthetic experience is insufficient.In order to explore the Qinqiang Opera in the new media environment of inheritance and development to provide some useful thinking.