Research On The Development Status And Countermeasures Of Chengdu Gallery Industry

Gallery is the base of art trade,which plays an important role in the development of art market and the cultivation of public aesthetic level.After more than 20 years of development,Chengdu gallery industry has begun to show its scale,but the development status is not satisfactory.The large number of but small galleries in Chengdu,coupled with the undesirable state of business,also show a serious underdevelopment.In addition,there are also the difficulties faced by imperfect management,the instability of art consumption groups,the backward promotion of galleries,and so on.Solving these problems is of unprecedented significance to the development of Chengdu gallery industry,and also plays a normative and promoting role in China's gallery industry and art market.This paper,taking Chengdu gallery industry as the research object,comprehensively uses questionnaires,principal component analysis and other methods,and focuses on the development status,driving factors,development path and development strategy of Chengdu gallery industry.The main conclusions are as follows:The development status of gallery industry.By using SWOT analysis method,this paper analyzes the present situation of Chengdu gallery industry in the process of development from the two dimensions of industry distribution and operation,and finds out that the development benefit of the gallery industry and its internal control,talent resources and art consumer demand,government support and other aspects have a clear correlationThe development driving force of gallery industry.By means of questionnaire survey and principal component analysis,the "six forces" driving model for the development of Chengdu gallery industry is constructed.The development path of gallery industry.By using the structural equation model,this paper answers the question of the dynamic mechanism of the development of Chengdu gallery industry,and finally obtains the dynamic conduction path driven by six major factors.The development countermeasures of gallery industry.Based on the macro,medium and micro aspects,this paper puts forward the countermeasures of the present development of Chengdu gallery industry.