The Redesign Research Of The Traditional Auspicious "Fu Lu Shou" In The Picture-reading Era

In the context of the times of reading pictures,with the multi-development of media,peopleundefineds channels of receiving information have been developed in many ways,and a great deal of image culture is constantly stimulating peopleundefineds visual nerves,which makes peopleundefineds reading psychology and reading style change.The cultural characteristics of the time of reading pictures are diversification,commercialization and panentertainment.The author starts with the superficial concern and return to the ego of the things that people treat "see".It is concluded that peopleundefineds reading methods are transformed from traditional text reading to pictorial reading,from the previous in-depth understanding of the content to shallow attention,and from the initiative of receiving information to passive acceptance.This is the phenomenon of cultural acceptance in the age of reading pictures.By this way,the author puts forward that in the era of reading pictures,the audience should combine with the background of the times and intensify the readersundefined initiative through passive means.Under the background of the times of reading pictures,the re-design of the traditional auspicious characters "Fu","Lu" and "Shou" should be combined with the modern design concept and create a new visual form.As one of the traditional Chinese national cultures,auspicious characters are redesigned from three aspects of symbolization,commercialization and humanization in combination with the cultural characteristics and reading methods of the picture-reading era."symbolization" is the basic demand of the picture-reading era.In line with the visual acceptance form of the audience,"commercialization" is not only the method of communication,but also the requirement of the multi-media environment,while the "humanization" design is put forward in combination with the psychological needs of people in pursuit of self-value realization.This can provide a more diversified reference value for contemporary design.On the basis of inheriting the excellent Chinese traditional auspicious culture,using the context of the times of reading pictures,adhering to the "people-oriented" design concept,putting aside the blind pursuit of market efficiency,and rationally treating the business competition,In order to design to meet the needs of the design work.