The Research On The Value Orientation Of Chinese Cultural Industry Development In Multicultural Background

As a sunrise industry in the new era,cultural industry bears the important task of developing economy,inheriting culture and leading society.The development of China’s cultural industry in the new era is of great significance to carry forward the socialist core values,meet the growing needs of the people for a better life,and enhance the country’s cultural soft power and cultural confidence.Globalization and informationization in today’s world are both rare opportunities and severe challenges for the development of China’s cultural industry.As the largest developing country in the world,the healthy development of China’s cultural industry is of great significance to modern China,which has entered a new era,embarked on a new journey and achieved new goals.Compared with ordinary industries,cultural industries have the particularity of dual attributes of culture and economy.The development of cultural industry is closely related to a country’s economy,politics,culture,society,ecology,etc.it is an important carrier and strong support of cultural confidence.The value orientation of cultural industry is related to the healthy development of cultural industry,maintaining cultural confidence and ideological safety.Under the background of fierce multi-cultural collision,it is very important to construct a good cultural industry value orientation.Based on the current situation of the development of China’s cultural industry in the new era and the difficulties it faces,this paper analyzes the basic situation of the value orientation of the cultural industry in the major countries in the world.with the goal of building the value orientation of China’s cultural industry,and with the orientation of promoting the development of China’s cultural industry and enhancing the confidence of socialist culture with Chinese characteristics in the new era,this paper studies and discusses the problems related to the value orientation in the development of China’s cultural industry.The introduction summarizes the basic situation of the topic selection of the thesis,including the significance of the topic selection,the current research situation at home and abroad,the clarification of the main concepts and relevant research methods.Chapter 1:This paper analyzes the basic situation and value orientation of the development of cultural industries in major world powers such as the United States,Britain,south Korea and Canada.The success of American cultural industry and its current world hegemony cannot be separated from its effective value orientation.The fundamental principle of the value orientation of American cultural industry is:to pursue the maximization of economic benefits and the infiltration of hegemonic values.The basic value in the development of British cultural industry follows the principle of actively pursuing the best economic benefits while protecting the local traditional culture.South Korea treats excellent traditional culture well in the development of cultural industry,while the government dominates many measures and encourages and promotes the development of cultural industry.The development of Canada’s cultural industry adheres to the principle of multiple coexistence and safeguarding sovereignty.Chapter 2:Based on the current development of China’s cultural industry,this paper analyzes the value orientation of China’s cultural industry and its existing problems.Since the reform and opening up,especially in the new century,China’s cultural industry has developed rapidly and achieved world-wide attention.it is characterized by diversity and complexity.In the new era,China’s cultural industry has begun to show a development trend that is highly integrated with economic development and social construction and goes hand in hand with reform.At the same time,the problems existing in the value orientation in the development of China’s cultural industry should not be ignored,mainly:the pursuit of economic interests in pursuit of quick success and quick profits,the neglect of the responsibility of true,good,and beautiful values,and the conflict and confusion in the interweaving of multi-cultures.Chapter 3:The value orientation of China’s cultural industry in the new era is analyzed and prospected.Under the multi-cultural background,it is of great significance to construct a scientific and reasonable value orientation of China’s cultural industry in order to maintain the stability of cultural industry development,promote the orderly development of cultural industry,and maintain the national cultural security.In this process,the development of China’s cultural industry needs to adhere to the basic principles of multiple symbiosis and unitary leadership,the organic combination of economic benefits and social benefits,the stand of cultural exceptions,and the unity of safeguarding security and promoting development.Therefore,we must strengthen the guiding role of Marxism in the development of cultural industry,innovate the theoretical system of cultural industry,create a good market environment,cultivate the spirit of mutual promotion and common progress,at the same time enhance the core competitiveness and international influence of cultural industry,and continuously enhance the cultural confidence of socialism with Chinese characteristics..