Research On The Value Orientation Of China's Cultural Industry Policy Analysis And Reconstruction

The rise of cultural industries is currently a world-wide trend. With the coming of knowledge economy and Ball, scientific concept of development, cultural industries and the economy as the financial and cultural integration of the industrial sector, is being used by the edge to the center of national economies within the polymer, as the strategic focus of the development of national economies, Ye 21 countries form an important force to seize the economic high ground. Relative to Europe and the United States, Japan and other developed countries, China's cultural industry is part of being an industry, but also a lack of ability to integrate the domestic market and compete in international market.Public policy originates from a value orientation which means value judgments play an important role in the policy-making process. public policy's value orientation is the policy science is most basic and the most foundation main point, is also public policy essence regulated.The public interest underline the policy values which based on the principles named impartiality, fairness and openness. In China, people's fundamental interests are the fundamental values of public policy, "people-oriented" is the core stage of China's public policy values.The past practice of cultural industrial policy proves to be unsatisfactory performance with roots in the unspecific policy values. Thus it will result in unspecific policy objectives, inconsistent policies and measures. For the development of cultural industries. The reasonable value orientation is directly related to the success of the policy. From our practical point of view, the traditional value orientation of industrial policy remains a concern, but it should be as economic globalization and China's cultural industry development, carry out the necessary adjustments. to better promote the healthy development of China's cultural industry under the new situation.Full-text is divided into six chapters to describe.The first chapter points out the purpose of this research, studies the significance and status of foreign researchers, the description of the research ideas, research methods and innovation points.Chapter II contains cultural industries and cultural industries policy-related content contributing to a deeper level of rational knowledge.Chapter III system has combed the theory of public policy values, such as the policy value on the general theory, new public service theory, customer-oriented theory, public policy, ethical values theory. This article discusses the following for reference and to provide theoretical support.Chapter IV based on the previous theoretical analysis on the policy value, this chapter focuses on the value orientation at the present stage of China's cultural industry policy named equity, public interest, people-oriented and customer orientation.Chapter V assessment on our current cultural industry policy, underpins the reconstruction of the value orientation and relevant management strategies.Chapter VI On upholding the right direction on the value, it puts forward to management strategy from the government level, corporate level and individual citizens.Conclusion Chapterâ…¦. summarizes the conclusions of this research and inadequacies as well as the follow-up research prospects.