A Study Of Contemporary Chinese Publicity And Painting

In the context of image consumption,propaganda painting,as an artistic form with a clear purpose of propaganda,is a "group art" which acts on group consciousness and has clear information and persuasion.Contemporary Chinese posters use simple visual image symbols,bright themes,rich colors and a combination of short thematic text to express the social,political,economic,and cultural content.Contemporary Chinese posters are aimed at serving all the citizens of contemporary China,aiming at the relatively complex psychology of the citizens in a specific historical period,and carrying out reasonable propaganda and education of socialist spiritual civilization and core values in the light of the relatively complex psychology of the citizens in a specific historical period.They spread a series of requirements for the construction of spiritual civilization,reflecting the Party’s emphasis on the social spiritual atmosphere and socialist advanced cultural construction while persisting in the development of economic construction.Therefore,contemporary Chinese posters shoulder the important task of rallying the collective consciousness of the masses and giving play to the function of propaganda.This article mainly through the contemporary Chinese propaganda painting schema research,further combs the propaganda drawing pattern internal culture information and the mass culture consumption social relations establishment.The research on the schemata of contemporary Chinese posters mainly focuses on the combing of historical documents,the exploration of creation methods,the analysis of language style,and the guidance of schema itself to the consciousness of mass image consumption under the contemporary visual culture.However,the cultural connotation of visual art symbols and the study of their mutual permeation with related arts are still insufficient.This article mainly from four parts carries on the research to the contemporary poster pattern: the first part,carries on the concept expression to the contemporary Chinese propaganda painting,explains its development present situation and the nature characteristic.The second part,from the concept of social culture and aesthetic psychology,interprets the visual construction of the theme consciousness of contemporary Chinese propaganda schemata and the visual image representation under the intervention of cultural symbols.In the third part,the author analyzes the propaganda function of Chinese propagandists’ schemas to advocate the social spiritual civilization and the core values,and expounds the inner cultural connotation of the contemporary propaganda paintings.It reflects the realistic significance of contemporary propaganda schemata to the collective consciousness of the masses.The fourth part explores the social and humanistic value of contemporary Chinese posters schemata and analyzes its development trend and interpenetration with related arts.