Undertake And Explore

The modern poster was born in the late nineteenth Century.As the main medium of visual communication,it occupies an important position in the life of the public.In the development of these more than 100 years,the posters have gone through the spread from the practical industrial age to the change of the visual communication of the art of the information age.With the increasingly close international exchanges,the poster field has gradually formed the poster design competition led by the"five international posters".With the change of the visual language and cultural connotation of the poster,the International Poster Biennale has also gone through the wind and rain for more than half a century.The artistic tendency of poster creation has become the core of the problem for the designer to explore the future of the posters,but its communication role in the daily life of the public is not obvious.The public and the designers are no longer satisfied with the status of the poster,and the poster is looking for its breakthrough.This paper will analyze the overall development trend of the International Poster Biennale from a macro perspective,summarize the reasons that affect its development,and explore the practical significance of the development of poster art and International Poster Biennale in the era of multimedia information.