Based On The Theory Of Semiotics Ma Weiyi Guide Depending On The System Research Of The Scenic Spot

With the development of social economy and the increase of the level of mass consumption,folk tourism has become a hot spot of today's tourism,and the supporting facilities and service concepts of folk tourism areas have also become the focus of attention of all sectors of society.As the main bridge and link between tourists and tourist attractions,the scientific and reasonable visual guidance system design has become an important part of folk tourism scenic spots.And how to make the service advantages of the visual guide system of folk tourism scenic spots get better,so that tourists in different cultural backgrounds,different language environments,and different regions can quickly,easily,and effectively obtain information in scenic spots.The barrier-free visits to scenic spots and folk-custom experiences have become issues that are worth pondering in today's tourist attractions.The distinctive visual design of the scenic spot can not only effectively reflect its functionality,but also highlight the cultural connotation,ethnic characteristics and regional characteristics of the scenic spot,and can better reflect the management level and civilization of the scenic spot.The visual guidance system of folk tourism scenic spots refers to a set of visual guidance system with complete system and distinctive features through a series of scientific,reasonable and uniform guide signs in a specific environment.It is used to solve the disorder and blindness of tourists in the tourism environment.This paper firstly analyzes the semiotic theory and the visual guide system of tourist attractions,and combines the current situation of the visual guide design of tourist attractions.It analyzes the comprehensive application and future development of semiotics in the current design of guides.Based on this research,the function and features of symbolized guidance design system are further defined theoretically.Secondly,based on the study of semiotic theory,and based on the application of semiotics in combination with the characteristics of Shaanxi Mazhong folk custom tourist attractions in Guanzhong,through the analysis of the actual survey data and data,the culture of the visual guide system of the Maju Folk Tourist Scenic Spot is finally foramed.Features,symbol systems,and design concepts,and put forward clear design ideas for the construction of a symbolized guidance system for folk custom tourist attractions in Maju.Finally,through the comparative analysis of the successful cases of the symbolic guidance system of excellent tourist attractions,the application characteristics and laws of guide design symbols are theoretically proposed,and the general principles and application methods of symbolic guidance systems for folk tourism attractions are summarized.Through the exploration and research of this article,it provides some references and reference for the construction of the symbolic visual guidance system of folk tourism scenic spots,and provides ideas for the construction of the scenic spot features and brand promotion.In this way,folk tourism scenic spots with different cultural backgrounds,different geographical features,and different customs can form distinctive and differentiated development.It has played an active role in the further development of the scenic spot and the inheritance and protection of the culture.To promote the all-round development of folk tourism,it has truly come out of a path of revival of the characteristic folk tourism.