Study On The Design Of Guide System In The International Mountain Tourism Brand

In December 2016,national National Development and Reform Commission and National Tourism Administration made a joint regulation which in the major tourism and leisure project implementation process points out that the rural tourism and tourism poverty alleviation,and tourism infrastructure and public service facilities should be actively promoted,including tourism logo and development of the tourism destination image.Guizhou mountain tourisms are rich in resources,so how to use them to let our nation's mountain tourism go into sustainable development to close to the international mountain tourism brand is a subject worthy of study.Guide design is the visual forms in advertising process of tourism district brand,through innovation,humanized service,the integration and development of the regional culture and way of informatization strategy to design guide system,strengthening the tourism district brand's personality.From the angle of design science,this article combines many subjects' contents including semiology,chromatics,communication sciences,tourism science,and so on to analyze the guide system of mountain tourism brand basing on brand image strategy,and deeply research the problems related to the guide system design and mountain tourism brand image construction.This article takes Guizhou typical mountain tourism destination Tuole ancient village as an example to analyze it's characteristics of historic regional culture owned by itself depending on the basic analysis and synthesis of Tuole ancient village's natural state,tourism status and tourism brand image.Finally,it researchs the guide design to supply the brand image and improve it's brand value.Combined with classic guide system design cases,it uses the method of theory combining with the actual example,and takes the tourist spatial behavior and the cognitive process of space as an important theoretical basis for analysis of this ancient village in geographic space,and the causes and process of visitors' perceiving space;Looking for tourism brand image guide system design methods and planning approach,to build in line with international standards,it can let the image that visitors look forward to more match to the mountain tourism brand image,promoting the development of local mountain tourism and rural tourism,through the design means to promote rural revitalization.Thus it provides a theoretical basis for guide system design's practice of mountain tourism brand.