Chinese Spirit Creates Chinese Elements And Embodies Modern Advertising Design

In the new era,innovation becomes an effective channel for economic development,and the development of advertising design is more inseparable from innovation.In the new era,innovation has become an effective channel for economic development,and the development of advertising design is even more inseparable from itself.Since 2006,the China advertising festival has added a special category award entitled "China element International Creative contest",which has become the peak of advertising creativity in China,promoting the rise of "China wind".This is the pride of the people and a remarkable achievement of the rapid development of young advertising disciplines.Has been touted as the "China wind" and the publicity,the phenomenon of stacking up,moving hard with it.Problems such as the superficial application of China elements are common,and the definition and application of China elements are highly biased.After all,advertisement is a cultural phenomenon.In order for the style of the works to reflect the characteristics of the times effectively as well as the origin of history,it is necessary to make a thorough study of the origin and development rules of the advertisement.Through analyzing the relationship between China elements and history,China spirit to China elements guidance,and how to use the traditional national culture to combine the times spirit to create a new and rich China element as the main line,the Chinese spirit as the general basis of information dissemination will become an important research topic of advertising design and dissemination effect.