Under The Backgyound Of "Internet +",China's Private Film And Television Enterprises Develop Strategic Transformation

In the context of the rapid development of the new generation of information technology,such as mobile Internet and big data,the penetration,integration and development trend of various industries are obvious.In 2015,"Internet +" was proposed,and its core features of cross-border integration,innovation-driven innovation,reconstructing structure and connecting everything provided new ideas for the development of China's traditional enterprises.Through deep integration with the Internet,traditional enterprises subvert the thinking mode and operation mode,cultivate new business mode and new growth point,and create new development ecology and overall opportunities."Internet +" also provides more development opportunities and challenges for China's traditional private film and television enterprises.On the one hand,the Internet has widened the financing and marketing channels of China's private film and television enterprises,accurately grasping the needs of consumers through big data of the Internet,and producing high-quality products that are more suitable for market consumption.Due to cross-border integration among industries,on the other hand,private film and television enterprises in our country is faced with the net content of raw products,television homemade products,overseas alternatives such as film and television products,at the same time,with the rise of Internet giant,the new Internet film and television,film and television enterprises such as strong new entrants and industry competition is more intense.Based on the analysis of the opportunities and challenges brought by "Internet plus" to private film and television enterprises in China,this paper focuses on the development strategy transformation and upgrading of private film and television enterprisesin China.Current our country private film and television enterprises strive to open up the Internet financial financing channels,wedded to the Internet companies actively,overall layout of the web content,Internet entertainment section to realize the transformation of the Internet;Through the layout of live entertainment,in animation,the nuggets VR field to build "film and television industries + VR" new state,strengthen the construction of the downstream cinema,develop the derivatives market from the whole industry chain of diversification;Through the depth to the value of IP,innovative marketing mode,create more film and television product screen interactive,deepen the propensity to pay on demand to explore the new profit growth point of the market,actively promote international innovation of production and business operation mode.In the process of transformation and development,all private film and television enterprises should concentrate their efforts and keep their main businesses,so as to avoid over-focusing on cross-border layout;We should pay attention to strengthening the innovation of content quality and avoid the copycat phenomenon caused by excessive IP development;We should give full play to the competitive advantages of enterprise brands and strengthen the value of enterprise brands;At the same time,we attach importance to the training of media,film and television professionals.The research in one of the leading enterprises in the transformation of development of private film industry as the typical,also for other large and small to medium sized and development is still not mature private film and television enterprises to provide some reference,in order to promote private film and television industry and the media,film and television industry's development and prosperity ofbenign.