Research On Strategic Transition Of A Film And Tv Media Company

In recent years,the development of film and television media industry rapidly,it not only largely satisfied the people’s growing spiritual and cultural needs,at the same time also to promote the development of the national economy has played a positive effect,in this case,the state also has introduced a number of policies to support the development of film and television media industry,this is a lot of film and television media company’s development has played a positive effect.But under the condition of the current Internet continuously hair,and made a lot of film and television media company is faced with new development problems,while the development of the Internet has brought the technology support,but at the same time also makes the competition more intense,so in this case,relying on traditional film and television film and television media company of the business development will have to adjust their development strategies,in order to better adapt to the demand of The Times.But many film and television media companies in the adjustment and transformation of the strategy is not satisfactory,so it is necessary to strengthen the film and television media companies strategic transformation research.Based on this,this paper takes A film and television media company as an example to study its strategic transformation.Firstly,based on the analysis of the existing strategy of the company,the problems existing in the existing strategy are found out.Then,PEST analysis method and "five forces" model are used to analyze the environment of its strategic transformation.Secondly,based on its own situation,SWOT analysis is applied to analyze the advantages,disadvantages,opportunities and threats of its strategic transformation.At last,the comprehensive environment analysis and SOWT analysis constructed the transformation strategy for it,and elaborated the implementation and guarantee of the transformation strategy.Through the study of this paper,it is found that company A’s strategy has problems such as unclear promotion of the whole content,insufficient in-depth channels of all media and insufficient layout of the whole industrial chain.At the same time,it also has problems such as insufficient technology,large inventory and relevant experience.To this,this article on the basis of combining its existing condition,build an business transformation strategy,channel strategy and operation transformation strategy of combining the transformation of strategy,and in investment,management and culture three aspects put forward the corresponding security measures,in order to better for its strategic transformation and promote the development of their own have a positive effect.