The Artistic Expression Of“Fu,Bi,Xing”in Poster Design

"Fu,Bi,and Xing" are three kinds of rhetorical devices which are summed up by Chinese ancient people according to the works of the Book of Songs.The features of Fu are straight and white,the characteristics of "comparison" are clear,and the characteristics of "Xing" are implicit and graceful.It is not only an important symbol of the artistic characteristics of Book of Songs,but also a basic technique of ancient Chinese poetry creation.With the rapid development of economy,modern art design has also been expanding rapidly.The elements of local culture are widely applied in modern poster design.By exploring the artistic expression of "Fu,Bi,and Xing" in the design of poster,the article expounds the concept and artistic features of "Fu,Bi,Xing" and so on.The research process is divided into the following parts: the first part: the research background,purpose,significance and present situation of "Fu,Bi,Xing";the second part: the basic meaning,analysis and artistic characteristics of "Fu,Bi,Xing";the third part: the aesthetic characteristics of "Fu,Bi,Xing" hand method;the fourth part is this article.By analyzing the artistic expression principles and forms of "Fu","ratio" and "Xing" in the poster design,the cultural connotations of "artistic beauty" unique to the poster design are given.At the same time,in the fifth part,the development trend of "Fu,ratio and Xing" in modern graphic design is looked into,and the tradition of inheritance is recognized.Culture is an important way to practice nationalism and global integration.Through the art expression of "Fu,Bi" and "Xing" in poster design,the purpose is to explore the integration of traditional culture and modern graphic design.Looking for the infinite possibilities of "Fu,Bi,Xing" and modern poster design form,it provides new ideas for the design and development of poster under the mutual influence of inheritance and innovation.It is an important way to improve the modern art design of our country.Only in this way can we contribute to the development of our country's economy.