Analysis On The Profit Pattern Of Chinese Domestic Film

As one of the important cultural and entertainment activities,films play an important role in the national economy.Chinese movie market has already have a considerable size as it had made a rapid development in recent years.As a capital concentrated industry movie requires a lot of financial support,so investment and production focus on how to make the profit of the film.We should pay more attention on profit pattern of movies.American film market already has a high maturity,it has a perfect industrial chain.It can make profit of movies in many fields such as box office,authorized and derivative production.But in China the channel for film monetization remains dependent on box-office.This paper collects the multidimensional data of the movies in the past years,according to regression analysis and empirical analysis and the successful experience in oversea,try to get a way to make realization of Chinese movies by analyze on box office,advertising in movie and derivative production.Reaching a conclusion that investment,director,and IP have significant influence on Chinese film box office.And we should pay more attention on advertising sales and derivative production.Provide theoretical support for the operation of Chinese films.In order to build a rational chain of Chinese movie industry.Provide Suggestions for the profit pattern of Chinese movie.