Research On The Development Of Music Tourism In Kulangsu Island-from The Perspective Of Constructivism

Music tourism,as part of cultural tourism,has great benefits in economy,society and culture,and has a good prospect of development.Besides,as the world cultural heritage,Kulangsu Island also needs developmenting tourism to activate its music cultural heritage to achieve the goal of inheritance,rejuvenation and sustainable development.Therefore,this paper insist on tourists' demand orientation to study the tourists' experience of music tourism in Kulangsu Island at three stages: pre-,during,and post-travel experience.Based on this,this paper discusses the development of music tourism in Kulangsu Island.The article adopts qualitative research methods to obtain first-hand information through in-depth interviews with 46 respondents,including tourists,government workers,tour operators and local residents.Meanwhile,analyzing the construction process of music tourist attraction and the tourist experience of tourists during the onsite tourism experience stage.On the other hand,using the related travel notes and the commentary text as the original material,the paper studies the tourist's tourism experience in the post-travel experience stage by using the text analysis method.The results of the study are as follows:(1)The tourism attraction is the result of the production and dissemination of representations and the tourists' ritualization attitudes.At the expected experience stage,the local government,residents,tourism operators,tourists and other subjects realize the production and dissemination of the musical cultural representation of Kulangsu Island by different means.The potential tourists' consumption and absorption of music cultural representations in Kulangsu has led to the formation of specific tourism expectation,which is to produce tourists' ritualization attitude.(2)During the onsite tourism experience stage,the tour guide realizes the "reproduction" of the music culture of Kulangsu through communication with tourists.Tourists' different experiences of the scenery and scenery markers of the same scenic spots lead to totally different perception and evaluation.(3)In the post-travel experience stage,tourists' perception of Kulangsu as “The Island of Music” focuses on tourist attractions,infrastructure and services,natural environment and cultural atmosphere.Their positive emotions mainly come from the interpretation and absorption of scenery markers.Neutrality and negative emotions are due to the fact that developers neglect or pay insufficient attention to the manufacture of scenic markers and establishing emotional connections with tourists.Based on the above research results,this paper suggests that the development of music tourism in Kulangsu can be promoted by the following means : Through government guidance and enterprises dominant to increase productions of the core of music tourism attractions in Kulangsu and to build tourism markers;constructing authenticity symbols actively;realizing the bidirectional flow of population of Kulangsu;creating a musical cultural situation space and maintaining the process of dynamic construction.