Research On Internet Catchwords From The Perspective Of Ideological And Political Education In Colleges And Universities

Language is an important medium for people's interaction and interaction.It carries the exchange of people's thoughts and emotions.The popularity of the Internet has prompted many internet languages to become popular buzzwords.With the advent of the Internet society,once the Internet buzzwords were formed,they quickly became popular with Internet users and were used as communication symbols.As a new form of discourse expression,online buzzwords spread from online to offline,gradually forming college students' daily communicative language and exerting many influences on their ideas,values,and emotional judgments.To some extent,online buzzwords are a direct reflection of people's perception of social reality and their emotional attitudes.With the increasing depth and breadth of Internet buzzwords,the negative impact of Internet buzzwords on university students' ideology has become a social issue that cannot be ignored.Researching online buzzwords from the perspective of ideological and political education in colleges and universities,especially the study of online buzzwords used by college students,is not only the requirement of the ideological and political education-oriented and adaptable functions,but also the ideological and political education in colleges and universities to actively guide online buzzwords,and the need for use.From the perspective of ideological and political education,this article takes the theoretical support of Marxist ideology theory,communicative rational theory,expectation horizon theory,symbol interaction theory,and opinion leader theory,three dimensions of cognition,emotion,and value influence the definition of Internet buzzwords.Then,based on the collection and collation of online buzzwords and an empirical survey report,the three dimensions of the use of online buzzwords among college students are analyzed.Summarize the impact of Internet buzzwords on college students,including the positive influence of the change of thinking mode,the expansion of the scope of interaction and the negative impact on the benign construction of groups,the lack of moral cultivation,and the obstruction of value judgments.Finally,on the basis of analyzing and summarizing the previous contents,we will study how ideological and political education can guide the use of Internet buzzwords among college students,by correctly understanding the psychological needs of college students in using Internet buzzwords,guide students to rationally analyze contemporary online buzzwords,help college students to clearly select the value judgment criteria of online buzzwords,guide college students to develop correct moral concepts,strengthen mutual supervision among groups,guide college students to establish a good language communication norms,and guide college students to eliminate Internet popularity in the process of applying online buzzwords.The negative influence of language,cultivate positive value rationality.