Lexical And Cognitive Rhetoric Studies On The Network Buzzwords Released By YaoWenJiaoZi

As the representative product of the information era,network buzzwords have become omnipresent and popular with the public,and have developed into an important part of social language.In the meantime,network buzzwords as an emerging linguistic phenomenon attract linguists’ attention.From the view of linguists,network buzzwords not only serve as excellent examples of diverse formation of words and various semantic features,but also have powerful and multifaceted cognitive functions.Language is closely related to our social life.The emerging,updating and changing of network buzzwords to some extent reflect the changes and development of social life.It is undoubtedly important to make researches on them.The thesis has an analysis over 80 network buzzwords which have been collected in a famous magazine YaoWenJiaoZi from 2008 to 2015.It makes a research of network buzzwords which puts emphasis on formation of words and cognitive rhetoric.In terms of research methodology,what is employed in the thesis is a combination of quantitative and qualitative,diachronic and synchronic studies.Main formation of words,origin and background,common metaphors and metonymies and their cognitive functions of the buzzwords will be penetrated respectively.An analysis of these buzzwords on one hand provides materials of practical significance for further researches in the study of network buzzwords.On the other hand,it helps to enhance people’s understanding of some social issues behind the network buzzwords and play their positive role to propagate the bright side,and standardize their usages.In the long term,the analysis of these network buzzwords offers useful references for the historical evolution and future development of network buzzwords.The thesis consists of the following six chapters.Chapter one serves as a review about the background of researches on network buzzwords and brief elaboration on significance,purpose and methodology of the study as well as the layout of the thesis.Chapter two,the literature review part,comprehensively introduces theoretical basis of the thesis from three domains including researches on formation of words,cognitive view of rhetorics(containing metaphor researches and metonymy researches in cognitive view)and relevant theories and research achievements on buzzwords abroad and home.Chapter three to Chapter five is the body part of the thesis.Chapter three,the research on formation of words,concludes main formation of buzzwords and investigates their developments and trends.Chapter four studies historical evolution,origins and development of network buzzwords and analyzes their interaction with society,culture and politics respectively.Chapter five,in terms of the cognitive rhetorical research,studies metaphors and metonymies frequently appeared in network buzzwords and then subdivides them by different criteria respectively.It is the subdivision that expects to enrich pre-existing cognitive researches of metaphor and metonymy.Chapter six concludes the thesis and presents the findings and contributions.In addition,limitations,suggestions and direction of further researches are also looked into at the end of the thesis.