Research On Market Structure Optimization Of China's Film Industry Based On SCP Analysis

As a pillar industry of culture,the film industry occupies a very important position in the development of our country's economy and society.However,the rapid development of the film industry in our country highlights many contradictions.Therefore,it is necessary to further promote the healthy development of the film industry through the study of the optimization of the film industry's market structure.The article takes the S-C-P analysis paradigm as the basic theoretical framework,first analyzes the current situation of the market structure,market behavior and market performance of the Chinese movie industry,and summarizes the influence of the market structure on market behavior and market performance.The discovery of the market structure status determines the decision-making behavior of enterprises,especially pricing and mergers and acquisitions between companies.At the same time,the market structure also affects the effective supply of products,corporate profits,and economies of scale,verifying the market structure for the overall development of the film industry.Important influence.Using data analysis and empirical research,we found that the market structure of China's film industry has four problems: low market concentration,lack of product differentiation,high barriers to policy entry,and difficulty in exiting enterprises.We have also conducted in-depth analysis from the perspectives of companies and governments.The reason for these problems.Based on the optimization of the market structure of the film industry in the United States and India,relevant experience in the optimization of its market structure was summed up,including high market concentration,effective government regulations,specialized division of labor and industrial agglomeration,and a sound legal system.On this basis,in order to build a more reasonable and perfect film industry market structure as the goal,put forward relevant the oretical insights and specific recommendations in the following five aspects: further increase market concentration and strengthen effective competition,enhance the differentiation offilm products,Reduce policy-based barriers to entry,establish market-based exit mechanisms,and improve relevant laws and regulations in the film industry.