Research On The Business Model Of Network Digital Music In The Era Of Spiritual Economy

The age of intelligence economics is the era with the high prosperity of cultural industies.People's cultural requirements are becoming increasingly diverse,being reflected in different standards,appearing with different forms and changing frequently,and have leaded to some new cultural production and consumption.The most obvious effect we can see is,there have been more and more cultural products in the market,which results in the emergence of the new way we produce,communicate or consume.Furthermore,it helps us develop some new target market and let them have new habaits when consuming,therefore,the original pattern of culture industry has been changed.It's undoubted that the digital music industry sprang from this great era,and it's the outcome of the combination of the traditional music industry and the modern internet technology.While those products are transforming to a virtual form,the consumption method is also changing to a virtual way.In some specific fields,the industry chain of digital music relies on the value space the internet offers,totally playing a role in the dual attributes of digital art and business,taking advantage of the low cost,high efficiency and high particularity.As a rusult,they satisfy the customers' requirements with the business model focusing on content,channels and standforms.Digital music is already the most satisfying cultural consumption currently,which is the remarkeble focus for both the domestic and the global cultural industry.It is very benificial if we analyze the effect every detail,every factor and the business model of the digital music industry from the view of intelligence economics.