"The West Optimal Fruit " Local Products Store Image Research

In today’s rapid development of market economy, the fast development of thenetwork shopping, witnessed the vision of the online world and has become theindispensable important part of the market economy in our country."West optimal fruit"brand image using the information flow of the Internet to promote, when we areunderfunded, online store is the best choice. Food most closely with our daily life, withthe development of market economy, various local products store, but for dried fruit storeimage is all the same, the appearance of various templates, the same image design, productpackaging many are poor, often not new packing and characteristic, ignored for culturalexploration, the lack of brand personality and cultural connotation.In recent years, the network of dried fruit and publicity increased," kuqa small whiteapricot ","turpan grapes" and "hetian red jujube" enjoys a good reputation in the consumer,on the one hand, the reason of dried fruit high nutritional value to human body, foreveryone to enjoy, on the other hand, the reason is that people are becoming more andmore attention to their health. But, unfortunately, dried fruit market has not formed overthe years many competitive brands, in the face of the market situation, to the west"optimum" products provide a broad market space and opportunities.Western region minority is numerous, speaking of the western regions will think ofthe silk road, its brilliant long cultural influences the whole world, this topic from theunderstanding of the western region culture, folk customs, the packaging of all kinds ofspecialty, localization for western products do the segmentation, comprehensivelypromotes the brand image of "the west excellent fruit" online and local productspackaging design innovation, blend in the western regions rich regional characteristics andnational culture elements, break original limits, from multiple angles, multiple directionson the west "optimum" packaging design improvement strategies, finally put forward thegood prospect of the specialty packaging, to the west "optimum" online store image anddried fruit packaging design become the people to understand the western regions of abusiness card.