Research On Xi'an Leisure Sports Culture Industry Development Strategy Based On Internet+Perspective

In 2015,the State Council of the People's Republic of China promulgated the "Guiding Opinions on Actively Promoting the " Internet Plus " Action",requiring China to make full use of the innovative value of the Internet in the development of various industries and to promote and promote the innovative development of China's economy.The formation of the Internet business system has led to the transformation of our traditional industries in the process of development.We have integrated the Internet into various processes and details to achieve the transformation and upgrading of traditional industries.Under such a background,how to use the convenience brought by the Internet has become an urgent problem for the leisure sports culture industry in the information age.This article mainly uses literature research method,questionnaire survey method,data analysis method and other research methods to analyze and research the actual situation of recreational sports culture industry in Xi'an.The results show that: Xi'an sports leisure cultural industry structure is relatively abundant,and the industrial types are relatively More content in various forms.There are many kinds of sports and cultural activities,but the main body of the organization is still relatively monotonous,and it is not sufficiently active.Enterprises need to take into account the industrial transition while developing their own superior products;the brand awareness of activities is not enough,and the development of internationalized activities needs to be further improved.The sports service is still in During the exploratory phase,there is still a large gap between the scale and operation management of developed cities;there are also cross-management contents between various management departments,and industrial organizations are in a state of flux.The implementation situation is poor,and the combination of sports,the Internet,and culture is not deep enough.The division of communication and coordination responsibilities among relevant units is not clear enough.The recreational sports cultural industry in Xi'an does not have a formal development direction.It depends mainly on the sports industry.The degree of attention that the government attaches to the development of the leisure sports cultural industry is not enough."Internet+" has triggered the reform of the leisure sports cultural industry and further improved the degree of industrial development.Based on this,the following conclusions and development strategies are proposed for the development of the leisure sports cultural industry in Xi'an:(1)In the development of Xi'an leisure sports culture industry,it is necessary to achieve a high degree of integration of the “ Internet + ” leisure sports cultural industry.It is necessary to rearrange the structure of the leisure sports cultural industry and accelerate the high-tech and innovative development of the leisure sports cultural industry.(2)The leisure sports cultural industry from the perspective of “Internet+” can be realized through a grouped organization,which promotes the rapid development of the leisure sports cultural industry through the continuous optimization and development of group organizations and industries,and provides an Make corresponding contributions to the development of society.(3)The “Internet +” leisure sports cultural industry needs corresponding policy support.It needs to provide corresponding policy support and policy guidance from different perspectives and at different levels.It can achieve accurate policies and comprehensively promote and promote recreational sports in Xi'an.The development of the cultural industry.