Research On The Development And Development Strategy Of Sports Culture And Creative Industry In Shandong Province

In recent years, with the continuous advance of the cultural and economic tide, sports,culture and creative industries in the economic sector and the cultural sector has become a hottopic, and thus become the center of gravity of the national industrial structure optimization andupgrading of the era, highlighting the basic structure of industry trends, comply with theNationals of Countries of the historical trend rising levels of consumption. Along with the rapiddevelopment of the sports industry in Shandong Province, the development of sports culture andcreative industries are also showing a good momentum of development.Shandong Provincesports cultural and creative industries on the whole is still in the initial stages of development,many of the issues and factors that restrict and affect the sports cultural and creative industrieshave become a new growth point of the development of cultural industries.In this paper the use of literature, logic and inductive method, SWOT analysis and othermethods, to analyze the sports culture and creative industry development in Shandong Provinceand Shandong Province sports cultural and creative industries development, the problems,constraints and influencing factors, is proposed to further improve the sports cultural andcreative industries development strategies and measures, and from a macro perspective of thefuture strategy. To promote the further development of the cultural and creative industries inShandong Province Sports provide a theoretical level consultation and reference.The majorfindings of this article: sports cultural and creative industries is a combination of science andtechnology, intellectual and cultural industry. The development of sports culture and creativeindustries, Shandong Province has unique conditions, should make a difference. Cultural andcreative industries to develop sports for the new engine in order to promote industrial upgradingand the development of sports culture and creative industries rely on sports culture mechanismdependent on the sports market, the development of sports culture and creative industriesdependent on the development of sports industry, while the role of the sports industrydevelopments.In-depth study on the basis of proposed countermeasures and suggestions of improving anddeveloping the cultural and creative industries in Shandong Province Sports development anddevelopment strategies: to increase the policy and financial resources to support efforts toimprove the Government’s strategic decision-making ability. Encourage multi-channel financing,and government industries to divert the capital and other means of financial support; deepencultural restructuring, the relevant policy to let go, to be more flexible; to develop a unified,coordinated and creative industries development planning; integration of resources, and supportindustries gather and build a complete industrial chain; to strengthen intellectual propertyprotection, the promotion of the original; establish Shandong brand culture; accelerate personnel training and the introduction of pace to create new and innovative personnel. Accelerate thedevelopment process, close to international standard, to strengthen the application of newtechnologies.