Research On Emotional Expression Of Graphic Symbols In Wayfinding Sinage System

With the acceleration of urbanization,wayfinding sinage system is emerging in the urban space environment as a new element and new visual highlight,which make the text,color,graphics,as the carrier of information instead of the language has become the bridge between people and the environment,and people in the guide system can reach a consensus to exert a subtle influence people's behavior mode.To a certain degree,it also reflects the development level of a country and a city from the side.With the improvement of material life,people no longer stick to the basic guiding function and visual sense oriented design,but pay more attention to the emotional collision between people and information communication.As the soul of the wayfinding sinage system,graphic symbols are also the most impacting force in the visual elements,and their rich forms of expression,showing a unique sense of visual beauty,which is more in line with the aesthetic taste of modern people.At the same time it conveys information and gives guidance to functions and also establishes a sense of place,creates a specific emotional atmosphere,so as to convey a certain emotional experience,which make the information more deeply rooted in the hearts of the people.The paper starts from the graphic symbols of the wayfinding sinage system,and takes the emotional expression as the breakthrough point,and discusses the relationship between the graphic symbols and the wayfinding sinage system,the graphic symbols and the emotions.Based on the relationship between the wayfinding sinage system,graphic symbols,the emotional expression,on the key mining emotional characteristics of graphic symbols and forms,discuss the emotional transmission in the wayfinding sinage system,analysis through combining with current situation of the wayfinding sinage system in Wuhan gaolongcheng--the intangible cultural heritage garden,and design the actual case of its influence to human cognitive behavior,summarizes the graphical symbols of emotion in the significance of wayfinding sinage system.The combination of emotion and expression can promote the resonance between the viewer and the graphic symbols,and draw closer the distance between the guiding sign system and the public,so as to provide the public with spiritual emotional satisfaction.