Research On Signage And Wayfinding System Design Of Folk Museum Based On Cultural Experience Theory

With the advent of the experience economy era and the prosperity of the cultural industry,people are more inclined to pursue high-level spiritual consumption experience.The museum is a public institution with social and educational functions.As one of the important components of the museum space,the signage and wayfinding system also shoulders the mission of spreading regional culture and inheriting historical context.In this context,this subject tries to explore the design strategy and method of the signage and wayfinding system of the folk museum by taking the experience design as the thinking and the folk culture as the gene.While deepening the design theory of the signage and wayfinding system,it also provides a reference for the design practice of the signage and wayfinding system of the folk museum.Starting from theoretical research,this topic first sorts out the relevant theories of cultural experience design,and explains the concept,function and meaning of cultural experience design.At the same time,based on the systematic discussion of the concept,characteristics,and functions of the folklore museum’s signage and wayfinding system,the cultural experience value of the folklore museum’s signage and wayfinding system is summarized.Secondly,this topic sorts out the development context of folk museums at home and abroad,and discusses the current design deficiencies and causes of problems in the signage and wayfinding system of domestic folk museums.Based on the case study,this research analyzes the excellent design case of the signage and wayfinding system of the domestic folk museum.Then,this research puts forward the design strategy of the signage and wayfinding system of folklore museum.It is pointed out that the signage and wayfinding system of folklore museum should optimize the comprehensive cultural experience of tourists by strengthening audio-visual elements,enriching interactive forms,caring for disadvantaged groups,stimulating tourists’ interest,and integrating into the space environment.Finally,this research applies the summarized design strategies to practice,taking the navigation system of Nanjing Folk Museum as an example,the system design of its graphic logo,color planning,text font,carrier shape and function has been carried out to verify the feasibility and effectiveness of the design strategy.