Research On Visual Symbols In The Design Wayfinding System Of Art Museum

Art Museum is a cultural landmark of a city,and an important place to carry and convey artistic aesthetic and educational functions.The guide system of Art Museum aims at providing convenience for visitors and standardizing order.It is an indispensable visual form and practical function in the design system of Art Museum.This paper takes the design of visual symbols in the guide system of art museums as the research object,analyzes the design performance of visual symbols in the guide system of art museums from the dimensions of category,characteristics,carrier and significance through the investigation of several art museums;investigates the visitors in the form of questionnaire to analyze the design requirements of visual symbols in the guide system of art museums.This paper puts forward the design strategy of visual symbols in the guide system of Art Museum from two aspects of common needs and individual needs.In terms of common needs,the basic needs of visitors should be met.The design of visual symbols in the guide system of art museums should follow the principle of systematization,pay attention to integrity and ensure the accuracy of visual symbol design.In terms of systematization,it is necessary to standardize the visual symbol design process system of art museum guide system,clarify the category system of visual symbol design projects,fit in with the space layout planning system,consider the humanized factors of space exhibition form and route design;in terms of integrity,it is necessary to unify the visual symbol image and continue the visual symbol display design;in terms of accuracy,it is necessary to unify the visual symbol image and continue the visual symbol display design,It is necessary to strengthen the recognition of visual symbols,enhance the strong contrast of color of visual symbols,and reasonably arrange the carrier of visual symbols.In terms of individual needs,it is necessary to meet the additional needs of visitors,mainly from highlighting the personalization of visual symbol design style,reflecting the diversity of visual symbol design elements and highlighting the novelty of visual symbol expression mode.As far as the visual symbol design style is concerned,it should be determined according to the theme and positioning of the art museum.Specifically,it should draw inspiration from the characteristics of the artist's works,follow the decorative pattern style in the art museum,or combine the architectural design features of the art museum to highlight the individuation;as for the visual symbol design elements,it should be from the art collection of the art museum,the traditional patterns of the region,and the Zhou Dynasty In terms of visual symbol expression,we should start from the performance of materials and graphics,enhance interaction,and use new technologies.Specifically,we should show the comprehensiveness of materials,the dynamic of graphics,the interactivity of production and the immersion of technology,and highlight the novelty.