Research On The Design Of Interactive Posters In The Context Of Information Age

At present,the era of rapid development of information technology,digital media is maturing,people are surrounded by various types of information every day,and poster design has been a traditional form of design communication for many years.Today,it has encountered unprecedented challenges and is tough.One-way information transmission has not been able to attract the attention of the audience.To design posters to increase the efficiency and effectiveness of information transmission,it is necessary to break through the old thinking modes and present them in a more humane and flexible form.The combination of poster design and behavioral interaction experience not only changed the one-way communication mode of traditional posters,but also enabled posters to move from information transmission to two-way interactive interaction with audience participation.Behavioral interaction enables audiences to participate in the information transmission process of posters.Let the poster design become more lively and interesting.This paper combines behavioral interaction design with innovative thinking and poster design to compare the differences between one-way communication and behavioral interaction two-way communication,and analyzes the two creative methods of behavioral interaction posters through classic case studies.They are sensory interactions.Interact with the scenarios and summarize the three points that need to be taken into account in the creative design of behavioral interaction posters,including audience level,communicator level,and media level.Secondly,it analyzes the development prospects of behavioral interaction posters,summarizes their communication advantages and research values,and looks ahead.The behavioral interactive experience in poster design is the need for innovative development of poster design in the future.We still need further research and exploration.