A Study Of Olympic Emblems From The Perspective Of Multimodal Metaphtonymy

In traditional concepts,metaphor,as a common rhetorical device,has been found to be not only a rhetorical way of language but also a way of thinking over time.Metaphor is everywhere and everywhere.It is the basic mode of human thinking and language.With the development of digital information,people’s communication and communication are also enriched.It is not only through the language symbol to communicate,but also through the language,images and other symbols as the communication channels,the language research has also changed.The traditional model of cognitive linguistics studies to define metaphor as language metaphor phenomenon,until the birth of the concept of metaphor in the 1980 s,expanding from the traditional metaphor study language level to the level of thinking,greatly promote the development of cognitive linguistics.At the same time,under the leadership of the leading figure Forceville,the study of metaphor has also been transformed from the study of monomorphic characters or images to the study of multiple modes of characters,images,sounds and other symbols.Multimodal metaphor refers to the metaphor formed by presenting the source domain and target domain with different media symbols.It is a further development of cognitive metaphor theory and has two characteristics of dynamic and interactive.Multimodal metaphor research mainly embodied in the cartoon,advertising,film,and language teaching,etc.,mainly through the analysis of different symbols such as text,image,sound work together,to realize the significance of constructing multimodal metaphor.At present,there are two aspects in the study of multimodal metaphor.On the one hand,is based on system functional language to multimodal discourse analysis,based on Halliday’s systemic functional grammar,mainly of multimodal discourse related contents of social semiotics,another level is based on cognitive linguistics theory of multimodal discourse analysis,represented by Forceville,from the Angle of cognitive linguistics,more than words to modal analysis.In the context of thissituation,metaphors are mainly used in images,cartoons,advertisements,movies,gestures and other symbolic modes.These modes interact and combine with two or more modes or symbols to form multi-modal metaphors.However,there are relatively few studies on multi-modal metaphor with the Olympic emblem as the research object.Using the theory of multiple modal implicit metonymy,28 Olympic emblems of the 28 summer Olympic Games from 1896 to 2016(three of which were not held due to the world war)were selected as the research objects.Olympic emblem metaphor mainly relates to color,images,text,such as modal,so the purpose of this paper is to on the multimodal metaphor theory,using the conceptual integration theory,combining the theory of conceptual metaphor and conceptual metonymy theory,constructing multimodal metaphor theory model,through the analysis of the Olympic emblem interpretation multimodal hidden metonymy theory,hope this research can broaden the categories of the study of the multimodal hidden metonymy,explore greater research space.