An Analysis Of Content Factors Influencing The Effect Of Chinese International Spread In Social Networking Environment

Language and culture are important components of the national soft power.Chinese language globalization studies should not only solve the problem of language teaching,but also try to attract more attention and expand the number of learners.Social media has gathered the characteristics of interpersonal communication,mass communication and internet communication,so it has great potential to be an international channel for Chinese language communication.Topic content is an important factor that attracts people's attention and affects people's sharing in social media.The analysis of the communication effect based on the content is beneficial for enhancing the core competitiveness of the information content of the Chinese language,and improving the efficiency and quality of the Chinese language communication.Therefore,this study sort out 89 homepages through keyword search on Facebook,and selected all the messages published by Learn Chinese in four months.All content are structured through content analysis and then analyze its influence on the communication effect by using a multiple regression model.The result shows that the presentation form is unstable on the effect of communication.Content type has a sustained and significant influence on the effect of communication.The positive effect of practical related variables in the content attribute is the most obvious.In addition,the content that has received point of praise is not sure to be widely shared and spread.The content that is basic,practical,using the story form and highlighting the common value of human emotions can be more popular and easier to be disseminated.Social media as an international means of Chinese communication deserves further study.