The Research Of Zhang Xian’s Ci In The Perspective Of Communication

The change of the Tang Dynasty and Five Dynasties’Ci to Song Dynasty’s Ci is an important stage which must go through in the process of popularization and mature between man of letters in the Song Dynasty. And Zhang Xian plays a very important role. So we make Zhang Xian’s Ci as the research object in this paper, from the perspective of communication and by using the relevant theories of communication and a variety of research methods such as literature research, content analysis, statistical methods, study the propagation conditions of Zhang Xian’s Ci in the Song Dynasty, Ming Dynasty and Qing Dynasty, including the propagation environment, media, communication content and communication effect and so on. We hope that we can get a deeper understanding of Zhang Xian’s Ci in many aspects and angles. This article is divided into four parts.The first part, that is, the first chapter is the overall research of Zhang Xian Ci’s transmission environment. This chapter mainly from the era of urban prosperity, the development of cultural entertainment, the promotion of the ruling class and the promotion of the position of Ci, this four aspects to analyze the social environment factors with which Zhang Xian’s Ci spread in all previous dynasties.The second chapter is the analysis of Zhang Xian Ci’s media. It mainly from this two aspects, oral media and written media. In oral media, we can from the geisha to analyze Zhang Xian Ci’s oral transmission. While from written material such as the word set of the past dynasties, we can analyze the written communication of Zhang Xian’s Ci.The third chapter is to explore the spread content of Zhang Xian’s Ci. According to the qualitative analysis and quantitative analysis of all previous dynasties’Ci Xuan which Zhang Xian’s Ci are elected, we can learn the internal causes of Zhang Xian’s Ci spread in all previous dynasties. Because his content are close to the actual, life and populace; the second is he has a unique artistic style——"thin hardware" and "to the poetry into the word",which is different from flowers word.The fourth chapter is to analyze the communication effect of Zhang Xian’s Ci, it divided into two aspects:one is from a macro point of view, based on various kinds of evaluation about Zhang Xian’s Ci to see his overall effects to the future generations; the other is from the microscopic angle, we analyze the influence of his words’ to different people. It mainly about Zhang Xian Ci’s demonstration and leading communication effect to Jiang Kui and Su Shi.