Xiangyang Huagu Opera Modern Communication Research Report

Xiang yang Huagu Opera is a traditional opera based on local dialect.It has a history of more than 100 years.In 2011,it was rated as a national intangible cultural heritage and is a part of the local cultural memory of Xiang yang people.The transmission of intangible cultural heritage has received the attention of all mankind.Opera as a part of traditional Chinese culture is also an important non-material cultural heritage in China.This topic is carried out under the macroscopic background of the state's protection of intangible cultural heritage,the promotion of traditional culture,and the development of local operas.As a local opera,Xiang yang Flower Drum Opera,like many local operas,is not as popular as it should be.The spread has encountered a bottleneck and the inheritance has also encountered difficulties.Before the paper was written,I visited the cities of Xiang yang,Yi cheng and Laohekou several times and conducted in-depth discussions with the main communicators of the Huagu opera,the Huagu opera fans,the audience,and the relevant cultural departments,and had the privilege of participating in the rehearsals and performances of the Huagu opera.In the introduction part of the article,the classification and summaries of related literatures are reviewed from three aspects: the status quo of the mass communication of traditional operas,the inheritance of traditional operas,and the existing research of Xiang yang Huagu opera.The total amount of research on Xiang yang Huagu opera is very small and small.All are declarative articles,and there are basically no research articles.Xiang yang Huagu Opera has experienced hundreds of years of historical and cultural precipitation.Its inheritance,development,and dissemination are synchronized.Spread,as the basis for the survival of Huagu Opera,permeates every stage of the development of Huagu Opera.According to the classification of communication types and the dissemination process and characteristics of Xiang yang Huagu Opera by Professor Guo Qingguang's “Tutorials on Communication Studies”,the modern dissemination of Xiang yang Huagu Opera is divided into interpersonal communication mainly based on traditional face-to-face communication,and organizational communication mainly based on Huagu Theatre.There are four types of propagation: group-based group communication and mass media-based mass communication.Through the visits to the Xiang yang Huagu Opera old artists,major communication and inheritors,communication organizations,and related cultural departments,the status quo of the four types of dissemination of the Fuyang Flower and Drum Theater,including interpersonal communication,organizational communication,group communication,and mass communication,was investigated and analyzed.The reasons for the predicament and decline of Xiang yang Huagu Opera are present.Through investigation and analysis of the status quo of the Huagu Opera,the paper focuses on how to fully use the new media to deliver the Xiang yang Huagu Opera to the audience.How local media can better shoulder the responsibilities of promoting local flower drum operas,how to innovate the form of opera dramas,and develop new works of Huagu opera.Market-oriented four aspects put forward rational proposals on how to innovatively disseminate the Xiang yang Huagu opera.Especially in the new social environment,the development of media science and technology,the change of the people's aesthetics,and the creative dissemination of Xiang yang Huagu Opera are discussed in detail to promote the development of Xiang yang Huagu Opera in a more healthy and longer-term direction.