The Study On The Media Spectacle Of Chinese Traditional Culture

Chinese culture is the accumulation of 5,000 years of Chinese civilization,called "The treasure of China and the pride of the nation." At present,the rapid development of economy and media technology has injected impetus into the spread of Chinese culture: The visual of Chinese traditional cultural diffusion has lowered the requirements of audience's educational level,greatly promoted the spread of Chinese culture;the content of cultural communication has become more interesting,and always has the affinity for people,eliminating the sense of alienation from the ancient Chinese culture.When it comes to the protection of Chinese cultural relic,the application of digital technology greatly reduces the risk of damage in relics study.At the same time,digital technology provides more culture lovers with opportunities to experience culture closely.However,everything divides into two.Under the influence of economy and science and technology,the cultural communication of Sinology has been impacted by consumer culture and visualism.The media products of Sinology began to be commercialized and became the carrier of product promotion.Elimination of the classical linear logic of text transmission,resulting in the flooding of the picture symbols,so that the art of Chinese culture is vanishing gradually.How does the culture of art change from the “Spring Snow” to the spectacular culture fast food? Through the comparative analysis of the case,this article discusses the reconstruction of Chinese culture by media spectacle,and on this basis,conducts a reflection on the contemporary communications of Chinese culture,with a view to providing some reference for the development and promotion of Chinese traditional culture.