Analysis Of The Phenomenon Of Internet Buzzwords

Social development is fast and technology is improving.Cyberspace has become an indispensable carrier for human interaction from a new media platform.Language is a necessary tool in the process of human communication,and its usage and habits are gradually changing and changing.Especially in the process of the rapid development of social media nowadays,network buzzwords are making subtle changes in public opinion,cultural form or people's daily life in their unique way.This paper will mainly base on the perspective of communication,supplemented by linguistics,semiotics,social psychology and other fields to study the phenomenon of network catchwords communication in recent two years.Firstly,starting with the development of network catchwords,this paper expounds the basic concepts and sources of network catchwords through literature collation,analysis and identification,and deeply analyses the social and cultural background of their emergence and development.Secondly,this paper combs the 20 most representative and hot Internet catchwords from 2016 to 2017,and takes them as research samples to analyze the environment and basic characteristics of Internet catchwords by using case analysis method.In terms of communication phenomena,the dissemination subject,communication psychology and communication mode will be explored in depth,and specific cases of network catchwords will be brought into the theory of communication,so that the theory can be combined with practice,so as to get the research results more clearly and clearly.Finally,we will think and evaluate the phenomenon of Internet buzzwords.