Personalized Exploration Of Brand Design In Contemporary Catering Culture

People often mistake their brand for a "brand",but your brand is only part of your brand strategy.It is a symbol that allows consumers to have a strong brand identity.Brand design and how to achieve personalization,including rough sketch,careful sketch,font selection,typesetting,confirmation of line spacing,word spacing,proportion and other details of the production process;to the final submission of manuscripts to produce finished products.Through continuous summary and application of practical knowledge,design innovation is destined to become the most important basic link and driving factor of enterprise brand development.Brand extension strategy is one of the important strategies of enterprise brand innovation.With the development of enterprise diversification strategy,brand extension design can better reflect the value of culture.This paper first explains and defines the concepts of brand "function","function of brand design","status quo of domestic and foreign brands","significance of brand individualization","value of brand individualization",and expounds the importance of brand design.Secondly,the paper investigates and summarizes the current brand personalized design,how to achieve personalization,including some key points of visual presentation design such as logo,packaging,brand logo design,brand packaging design are all methods that can add to the brand.The paper mentions all the processes of a brand from formulation to finished products,grasps the target group,and discusses them.Many contemporary catering brand design features,as well as extract advantages,sum up experience into their graduation design.