Research On Para Social Interaction In Web Literature

In the past decade,with the rapid development of science and technology,the Internet and electronic mobile devices have been popularized in China.Taking advantage of this "east wind",web literature,a new type of literature originated from the Internet,has shown a vigorous development momentum.Under the operation of capital,the collectivized web literature has established an increasingly mature production mechanism of mass literature,with hundreds of millions of readers and an army of millions of authors.As a unique cultural phenomenon in China,the influence of web literature is increasing day by day.Taking “qidian.com” as an example,this paper studies the reading behavior and comment mechanism of network literature users from the perspective of para-social interaction,and analyzes the relationship between users and network literature authors and virtual characters.This paper collects the feedback of users of network literature through questionnaire survey,and has a comprehensive understanding of users' preferences in terms of channels,duration of use and motivation of use,and studies the para-social relationship between users and authors and virtual characters.In based on reality,on the basis of this study to intercept "qidian.com" three web literature "said that" this chapter comments area to discourse analysis of the content,the study found that online literature narrative with "hero" as the core in the users have higher perception,and interaction between network literature with writers "lack","copyright consciousness" has not yet fully formed.