Research On The Status Quo And Development Countermeasures Of Dance Teaching APP

In 2015,China's economic transformation entered the "new normal",and the concept of "Internet +" was given high hopes from government reports to market practices.At the same time,the inheritance,development,innovation and communication of dance culture are inseparable from the Internet.The traditional offline dance teaching mode cannot be fully applied to the exchange of dance learning,the emergence and popularization of dance teaching APP,and dance.Teaching and communication have provided convenience and provided a broad platform for dance learners.The scope and speed of the dance learners far exceed the traditional dance teaching mode,which promoted the development of the dance industry to a certain extent.Through this research,it aims to guide the development of dance teaching APP,making it the mainstream way of dance learning,and providing reference value for the development of dance industry.In this paper,three commonly used dance teaching APPs are studied,and the current situation of APP use is studied.In-depth study on the use of dance teaching APP by literature research method,questionnaire survey method,mathematical statistics method and case analysis method.Analyzed the functions,usage population,frequency of use,motivation,usage preference,usage attitude,use effect,etc.of three commonly used dance teaching APPs,and reached the following conclusions:(1)Jumping Dance App,China Dance Network APP,and Sugar Bean Square Dance App are three popular dance teaching apps.(2)The basic functions of the three APPs are similar,with fewer features.(3)There are more female users,and the ratio of male to female is quite different.The age of users is mainly between 24 and 30 years old,and students and office workers are mostly.Most users use it for less than 1 year and can use it more than 3 times a week.Heat consumption is the main motivation for use.The user pays most attention to the teaching video,followed by the performance information and the video.When choosing the type of dance,the most attention is to the sports dance.When selecting the function requirements,I hope that the APP can formulate the dance learning plan,the mirror decomposition teaching,and the small video according to the user's situation.share it.Most users are willing to continue using the app and recommend it to others.After using the app,learning to dance is planned and scientific.(4)In comparison with the sports and fitness APP,the basic functions of the two types of APP can meet the user's dance learning needs and sports and fitness needs in combination with their own characteristics.The age difference of the users is not large,and the middle and high consumers account for the most.(5)At present,the main problem is the lack of publicity and promotion,resulting in low brand awareness.The functional design is highly homogenized and the page layout is not clear.The use of the population is more limited,and the proportion of men and women is uneven.Compared with the sports and fitness APP,the functional design is not comprehensive.In response to the above conclusions,the following suggestions are proposed:(1)Emphasis on APP promotion and promotion of brand awareness.(2)Create platform features and optimize page layout.(3)Expand the use of the population and enhance user stickiness.(4)Take advantage of various APPs and let the three commonly used dance teaching apps develop in an all-round way.