Research On The Cross-Media Communication Of Guo Jingming's Literature Works

Since 1990,the cultural style of literature produce and dissemination was decreasing,and the trend of the commercialization of literature produce and the more new media on dissemination mode was increasing.With this background,the younger writers tried to rebuild the dissemination capacity of literature.One of the typical writers is Guo Jingming,a internet web writer having a great literature industry.Complying with the Internet Times,Guo combined the media of paper,film and television,and mobile to create a new mode of literature dissemination on cross-media communication.This typical case supports the further development of Chinese literature on contemporary era.With analyzing the live and developing environment,the media strategy,and the effects on cross-media communication of Guo's literature works,this study will explore the reference values on training new literature writers,social expression of literature aesthetic,and literature collaboration of cross-areas and cross-nations.The first chapter of this thesis briefly introduces the subject's meaning and purpose,reviews the current situation of cross-media literature works at home and abroad,then describes the study's methods and innovation at the end.The second chapter makes before and after comparison on the producers and consumers of literature,literary products and the mode of the literature works.The characters of cross-media communication of literature works are then summarized by writers and ghostwriters,readers and fans,single literary products and products of all media lines,single mode and multi-interactions of writing and reading.The third chapter analyses chance of cross-media communication of Guo Jingming's literature works.And also discusses necessity of Guo's cross-media and its success in the rising of international literature production and media economy.The discuss focus on foreign culture such as Japanese anime's popular in China,and fans craze in market economy.The fourth chapter deeply discusses the cross-media communication strategy,typical value and production characters of Guo's literature works on the strategies of product and brand,competitiveness and team,copyright and marketing.The fifth chapter dialectically discusses the effect and influence of the cross-media communication of Guo Jingming's literature works from a dialectical perspective,mainly including social effects,positive influences and negative effects.At last,the writer hopes that there will be some inspiration for the cross-media communication strategies of contemporary Chinese literature.