Cross Media Communication Of Fantasy Network Literature

Network literature in our country has gone through more than 20 years of development.As the mainstream and pillar of network literature,network fantasy literature has gradually become mature and stable in its development,and has formed its own unique literary form and characteristics.With the increase of its quantity and quality,its fresh content and novel setting have provided rich story resources for movies,TV plays,cartoons,games and so on.The cross-media communication of Internet fantasy literature is progressing in twists and turns,forming a complete cross-media communication industry chain such as movies,TV dramas,games,cartoons,fan videos and radio dramas.But there are also many problems in this process.In this paper,based on such a realistic situation,after collecting,retrieving and reading a large number of network fantasy literature works,and analyzing many examples of cross-media communication of network fantasy literature works,the author focuses on the cross-media communication of network fantasy literature.The first chapter is the introduction,which mainly describes the reasons for choosing this topic,the purpose and significance of studying this topic,research methods,summarizes the current research status in China,and defines the relevant concepts involved in this paper.The second chapter analyzes the reasons why network fantasy literature is suitable for cross-media communication,mainly including four aspects: First,the vigorous development of network fantasy literature provides rich resources for cross-media communication;Second,the network fantasy literature works based on their own spatial structure of the fantasy,the typology of characters,ideas of the mainstream suitable for multiple media presentation,in line with the public expectations;Third,the network fantasy literature and the audience interactive strong,with fans;Fourth,the IP value of network fantasy literature works is high,suitable for all-directional and multi-level cross-media communication.The third chapter discusses several common types of cross-media communication of network fantasy literature.There are mainly movies,TV series,animation,games,etc.In addition,there are also fan drama adaptation,drama adaptation,radio drama adaptation,etc.The fourth chapter discusses the network fantasy literature in the process of cross-media communication in the existing problems.In the process of cross-media communication,improper adaptation of plays leads to poor story integrity of some adapted works,and even infringement of adaptation rights.In the process of film and television adaptation,actors and actresses are not selected in accordance with their roles.In the process of adaptation,"hot spots" result in serious homogenization.In addition,improper presentation types are selected in the cross-media communication of network fantasy works,making the story content unable to be complete and perfectly presented,etc.The fifth chapter puts forward countermeasures to the problems in the cross-media communication of network fantasy literature.It includes improving the quality of script adaptation,selecting appropriate actors to interpret roles,improving the differentiation of online fantasy literature works,and selecting appropriate media to present according to the content of original works.Chapter six is the conclusion.The main content of this paper is summarized,and the future of cross-media communication of network fantasy literature is prospected.