Design And Application Of Packaging Extension Function Based On Visual Communication Design

The unique visual effects that the packaging extension function design exudes play a very important role in the process of product sales.Over time,the mass-produced and seller-led consumption model has ended and enters the era of consumers seeking environmentally friendly and multi-functional which provides a greater space for packaging extension function design.The research background and purpose of the thesis: While the packaging industry is developing rapidly,negative problems such as environmental pollution and waste of resources are threatening our living environment.The single form of packaging not only fails to meet the needs of consumers,but also greatly depletes natural resources.Therefore,product packaging needs to be continuously improved.This paper proposes the design and application research of packaging extension function based on visual communication design.In view of the above problems,this paper proposes the design and application research of packaging extension function based on visual communication design,hoping to discover and attempt to solve the shortcomings of the packaging industry through its own efforts,and try to resolve the conflict among consumers,packaging and environment through the design of packaging extension function,which eventually brings greater benefits to consumers and businesses.The main contents of the thesis are as follows: Firstly,the background of the packaging extension function design,the formation process,etc.are analyzed step by step,and the necessity of the topic is discussed,which provides theoretical support for the following research contents.Secondly,the design elements and the design principles studied on this topic are demonstrated one by one.The package extension function is initially divided into four functions: the auxiliary extension function in the sales process,the auxiliary function in the use of the product process,the reuse function and the collection function.It also analyzes the support and guarantee of science and technology and new materials for design.Finally,the relationship between functional beauty and actual use functions are studied.The application of packaging extension function in the fields of daily necessities,food,toys and medicines is analyzed to discuss whether the subject is truly feasible,and study aesthetic value,social value,economic value and ecological value.Through the analysis of actual cases at home and abroad,the paper looks forward to the trend,has a deeper understanding of the packaging extension function design and puts forward constructive opinions.The main innovations of the thesis: through the research on the design methods of the packaging extension function,and developing other functions besides the packaging basic function,the packaging can be more widely used,and extend the service life and use range of the packaging,thus making the packaging extension function possess more application value and highlight the corporate culture and strength.The theoretical and practical significance of the thesis' s results: by studying the extended function design,it can effectively save the earth's resources,improve the utilization efficiency of raw materials and reduce environmental pollution.At the same time,it can also increase the selling point of goods,provide designers with good design ideas for packaging and help the industry explore new directions.This article is designed and innovated from the perspective of extension capabilities,which is a systematic supplement and exploration of the theory of this field.It not only tries to provide designers with a new way of thinking and broaden their thinking but also promotes the steady development of industry and social economy and maintains ecological balance.