Study On The Application Of Visual Elements Of Dongbacharacters In The Packaging Design Of Lijiang Agricultural

Dongba pictographic characters(hereinafter referred to as Dongba characters)are pictographic characters with ideographic and phonetic characteristics,which are the early forms of characters and can be recorded completely.It is the language used by the Naxi ethnic minority living in eastern Tibet and northern Yunnan Province,which originates from the Dongba Sutra of the Naxi religious classics and encyclopedia.Because this character is controlled by Dongba(the wiser),it is called Dongba language.Dongba language is known as "the only living hieroglyphics",known as "living fossil".What is precious is the originality and symbolism of Dongba characters,the ideographic and symbolic properties of Dongba characters,which make modern people "live in life",have a strong sense of picture and painting,and have a strong sense of interest.The taste is strong,which coincides with the way of modern visual communication,conforms to the needs of the masses for aesthetics in the new period,and complements the natural beauty,simple beauty and concise beauty pursued by contemporary design.Under the background of cultural self-confidence and cultural consciousness,the development trend of modern design is bound to be the rebirth of local culture,and the excavation of regional culture has become the focus of widening design ideas.The construction of multi-polar cultural system and the gradual eastward shift of western aesthetic system have created opportunities for the construction of oriental design aesthetic system.At present,the excavation of regional culture,the development of tourism with national characteristics and the promotion of agricultural products have become the mainstream,and the promotion of regional brands mainly depends on regional local agricultural products.The Lijiang area is rich in various kinds of agricultural products,but the present situation of the packaging design of Lijiang agricultural products is similar to the problems existing in the present packaging of agricultural products,and there are the characteristics of "deviation of center of gravity,blurred boundary,uncertainty of subject and object,reversal of subject and object".It is under the background of the lack of Lijiang packaging design culture that Lijiang agricultural product packaging design provides a scheme for the inheritance and development of Dongba characters.The visual elements of Dongba characters are applied to Lijiang agricultural products packaging and Lijiang agricultural products.Packaging infuses cultural vitality.Based on the definition and explanation of the related concepts of the paper,this paper puts forward the existing problems after analyzing the present situation of the application of Dongba language in the packaging design of agricultural products in Lijiang,and analyzes the causes of the problems.This paper puts forward some strategies to solve the problem.It is hoped that this paper can contribute to the inheritance and promotion of traditional culture,enrich the connotation of Lijiang agricultural product packaging design theory,and contribute to the revitalization of Lijiang local economic construction.