Visual Identity On The Orientation Of Entertainment Program Packaging

VI visual recognition system is an important way for enterprises to establish brand image.VI design visually interprets corporate culture and brand tone,leaves brand imprint in the hearts of the audience in the simplest way,and is the most spreading and infectious part of the enterprise identification system,that is,CIS system(Corporate Identity System).With the development of society,VI Design has appeared in a large number of our lives,visual communication in the hearts of the audience has occupied an increasingly important position.In the field of media,the way and method of VI design to build brand is also applied to the whole of entertainment program,which becomes a way of building brand of entertainment program.However,with the change of media market and the emergence of a large number of entertainment programs,it has become a trend to use VI to create program branding.Based on the cross-border development of the VI design,this paper analyzes the guidance function of VI design on the entertainment program package,including the specific content and design method of VI in the entertainment program,and compared with the traditional enterprise VI design.The most popular online variety show that the brand image is shaped as a case analysis,so that the stated point of view is based on.Finally,the content and characteristics of the entertainment program VI system are summarized,and the development trend of the skills and VI that the designer is facing with the new challenge is summarized.