A Brief Discussion On The Measurement Of Video User's Attitude

With the development of the industry of media,behavioral indices such as audience rating are the basics of media users' data,which have already formed an giant industry system.The phenomena of monetization has attracted wide attention with the operation of the system.There are more and more phenomena like fake TV audience rating and artificial number of fans online since lacking of morality and desire of benefit.In this situation,we should find an new route by breaking through barrier of old evaluation system.In the territory of video,the measurement of users' attitude isn't an new idea.Following the disadvantage of the measurement of users' behavior,attitude index has been a focus of discussion.There are no common attitude index,name and practice of attitude index is different in different country or different organization,such as “appreciation index”,“enjoy index”,“acceptance index”,“enthusiasm index”.This article aim is reviewing the practice and the change of measurement of users' attitude in the era of TV and Internet.In the context of building a new comprehensive video evaluation system,I hope can provide some references from history and guides to future.