Research On The Application Of Dragon And Phoenix Culture Symbols In Commercial Illustrations

The dragon and the phoenix images have evolved from a totem of mysterious secret power in the primitive society to a representative of feudal imperial power.With the development of society,they have become the auspicious image bearing the good wishes of the people.Under the two social backgrounds of consumerization and art,the dragon and phoenix images have been placed in a creative industry of “design”.The artistry of dragon and phoenix images is presented in the part of the symbolic consumption beyond the practical function of the product.Today,as a cultural symbol that contains the moral connotation of traditional cultures and national aesthetic taste,the dragon and phoenix images reflect an ancient but fashionable art form in the field of commercial illustration design.First,the thesis introduces the definition and the wide application fields of modern and contemporary commercial illustrations as well as how to divide the scope of commercial illustrations from the time and commercial application fields;second,The thesis explains how to explore the symbolic meaning of the dragon and the phoenix culture symbols from the perspective of design semiotics in the field of modern design.The dragon and phoenix culture symbol has a very rich connotation as the mark and emblem of the Chinese nation;thirdly,the thesis demonstrates the characteristics and symbolic meaning of the dragon and phoenix culture symbols in different types of commercial illustrations with some examples.The semantic interpretation of the symbols should be under the context.The commercial illustration is the application context of the dragon and phoenix culture symbols in this thesis.In the context of modern and contemporary commercial illustrations,the thesis discusses the three aspects shown by the dragon and the phoenix culture symbols: the symbolization of symbolic meaning,the diversification of the styling and the thematization of fitting commodities;in the end,the thesis elaborates how to construct the dragon and phoenix culture symbols from the level of styling and spirit in the commercial illustration.The research on the theories of combining dragon and phoenix culture symbols and commercial illustration design provides a theoretical basis for highlighting the national characteristics of commercial illustrations and enriching the national language of commercial illustrations.It also has certain guiding significance for the design of commercial illustrations by reference to the dragon and phoenix images.