The Analysis Of Commercial Image

Along With the development of the international economy and media technology, the era of reading-image has already come. This kind of culture has contacts with the semiology , and reflects the tremendous influence of consuming culture in the field of the vision design deeply .On one hand, the international economy, such macroscopical background brings with the integration of the production and consumption of the picture symbol; on the other hand, the influence power of vision culture is strengthened day by day, which derives out a kind of experience of vision consumption .Because of the failure to understand the linguistic context of the graphical symbol scarcly , the cultural conflict of the graphical symbol has appeared in the advertisement, which has caused the cultural conflict in the commercial category.This artical exactly takes consumption culture form as the background of studying, and regards the theory achievement of Semiology as guidelines, and studies " vocabulary " and " structure of the grammar " of the commercial graphical symbol. The aim of this article is to deepen the understanding of the inherent law of graphical design, thus makes the creation of the commercial image have intention nature and expression even more, and deals with the relationship between the commercial picture symbol and the culture background of the demandingcorrectly. By Studying what is the effective dialogue with consumers, try to find out how to realizes the purpose of the vision symbol in the commercial cultural field effectively.This essay amounts to 6 parts.The first part is the introduction, bring forward the background of the commercial graphical symbol and the present research state, and put forward the research subject of the thesis . Meanwhile, summarizes the research frame and methods of the essay.The second part explains the phenomenon of the era of reading-image, and probes into the reason of the coming of the era and the important meaning to the vision design .The third part shows the brief illustration of the Semiology and the signification of the Semiology to the vision design theoretically .The fourth part Focuses on the realistic aspect , and researches by the concrete commercial figure case and analyses the universal significance , then put forward the theoretical foundation of cultural conflict under the commercial background.The fifth part probes into the possibility of solving the cultural conflict from the theoretical foundation of Semiology , and analyses the important function of * vocabulary * and * grammar * in the commercial picture symbol deeply.The sixth part is the conclusion , make the analysis and summary of introduction of the thesis .