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New Design Of Mobile Special Page Advertising

Posted on:2020-07-24Degree:MasterType:Thesis
Country:ChinaCandidate:Y C XiongFull Text:PDF
GTID:2405330575464269Subject:Arts
Abstract/Summary:PDF Full Text Request
In this paper,the concept of advertising,mobile phone pages and their strengths and weaknesses are taken as the research entrance,and the status quo of mobile phone pages advertising,corporate culture of land insurance,and the psychological needs of users of land insurance are analyzed,and the corresponding conclusions are drawn.It also finds the direction of innovation from the breakthrough point of the enterprise culture of Dadi Insurance and the psychological needs of users.Based on the corporate culture and user needs of Dadi Insurance,the new design is studied in the direction of graphics,background,color and interaction.With the example of mobile ad innovation of Dadi Insurance,this paper seeks the innovative ways and development direction of mobile ad,and devotes itself to building a new win-win model for both business and users by innovating mobile ad.
Keywords/Search Tags:New Design, Mobile Page Advertising, Corporate Culture, User Needs
PDF Full Text Request
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