Based On The "Origins" Brand Of Female Cosmetics Packaging Design Research

In today's era of great social and economic development,great changes,people's quality of life is getting higher and higher,people's demand for culture and art is also improving.In daily life,people require not only the reliable quality of products,but also the experience of artistic aesthetics and emotional needs.In the packaging design of female cosmetics,people's requirements on brand quality are followed by the requirement that products can meet consumers' aesthetic needs and cultural experience.At present,there are a wide variety of female cosmetics on the market.The brand packaging of products can greatly increase the added value of products and establish the brand tone of products,so as to attract consumers and form purchasing power.Therefore,in the female cosmetics brand packaging design to form their own unique style,maintain a clear,unified brand tone,transfer the warmth of the human characteristics is the direction of today's female cosmetics packaging design needs to work hard.In the packaging design of female cosmetics,the application of new decorative style has become an innovative visual expression.Especially in recent years,after the popularity of modern minimalism packaging design,the new decorative packaging design began to look back to a certain extent,especially the simple decoration and full of human interest design techniques,to meet the aesthetic needs of many young people,packaging design has a greater development.The new decorationism adopts the pattern design with strong decoration,combines the simple design with the decorative design,inserts the graphic creativity with strong composition,sense of rhythm and rhythm,and can convey the warmth of human feelings,and can design the unique and innovative product packaging.This paper firstly summarizes the relevant theories of new decoration,and analyzes the historical background,movement characteristics,graphic design,connotation and extension and morphological characteristics of its formation.Then,the characteristics of the packaging design of new decorative cosmetics are analyzed from three perspectives:constitutionality,rhythm and human touch.The third is to conduct brand research on Origins cosmetics packaging,and finally analyze the packaging design of "Origins" cosmetics brand from four aspects including creative concept,graphic elements,color elements,text elements,packaging modeling and overall design.On the basis of keeping the original tonality of the brand,the author tries to design the female cosmetics packaging design with typical new decorative style,providing theoretical support and case reference for the later new decorative theory and cosmetics packaging design.