| With the advent of the new media era,the folk publicity form at the age of 18 is no longer limited to traditional activities and languages,and begins to develop towards the trend of brand publicity.Compared with the traditional characters and languages,the designed products have more visual impact and expressiveness,can instantly attract the attention of the masses,have interactive and interesting communication effects,and are more in line with the aesthetic needs of the contemporary people.At the age of 18,folk brand design can not only create a new visual experience for the masses,but also quickly and effectively spread the information and creativity of folk festivals.Through research and analysis,this paper discusses the application of folk custom in brand design at the age of June 6.After a lot of literature review and case study,it proposes the innovation points of this topic.The text first analyzes and discusses the origin,development status and inheritance of June 6,and summarizes the folk tales and customs of various ethnic groups on June 6.Secondly,it analyzes the application cases of folk festival elements in brand design,and discusses the characteristics,innovative performance and current situation of folk elements in brand design at the age of 10.Finally,combining theory with practice,the paper takes the application research of folk elements in brand design at the age of June 6 as the design theme,designs cultural and creative products for June 6,and solves problems in design and creation. |
