On Harbin Concert Hall And Harbin Symphony Orchestra Under The Operation Mode Of "A Unity Of Hall And Ochestra"

With the increasing level of material culture,people's demand for art is also growing.In this context,art forms are becoming more and more diverse,it can be said that both elegant and popular appreciation,flowers blossom.There are the elegance and simplicity of traditional drama,the penetration of modern pop music,the moving spirit of stage art,the popular interest of network media art,and the coexistence of elegant music and various popular art forms.However,due to the influence of the overall music market environment,the competitiveness of elegant music is still insufficient,and its development prospects have been not optimistic,leading to development at risk.Machine.Faced with fierce competition,some insiders will only consider the low level of audience appreciation and inadequate government support,but seldom analyze from the music itself,social environment and market competition characteristics.As a result,the road gets narrower and narrower,trapped in it,and ultimately in trouble.The purpose of this paper is to improve the popularity of elegant art by investigating,analyzing and researching the mode of "hall-group integration",so that elegant art can enter people's lives.In 2011,in order to adapt to the trend of the times,the Harbin Municipal Government boldly reformed and innovated the Harbin Concert Hall and the Harbin Symphony Orchestra to form an economic entity,using a new management model to make a detailed plan for the long-term development of the orchestra.Firstly,the integration and development of Harbin Concert Hall and Harbin Symphony Orchestra are elaborated;secondly,the operation mode of "Hall-Orchestra Unity" after the reform is introduced;furthermore,the development opportunities and threats brought about by "Hall-Orchestra Unity" mode are analyzed by SWOT analysis method,and its advantages and disadvantages are analyzed one by one;through comprehensive and objective performance market analysis,the advantages and disadvantages of "Hall-Orchestra Unity" mode are analyzed one by one.With the investigation,we have made a scientific positioning on how to divide the market and identify the target customers.By innovating the art form and improving the quality of the actors,the elegant art under the mode of "hall-group integration" can be fully familiar with the market,so as to adapt to the market and open up the market."Hall-group integration" has a certain role in promoting the competitiveness of elegant art and ensuring the survival and development space of elegant art works in the music environment.It is hoped that through the investigation,analysis and research of this paper,it can play a reference role for other domestic art groups and theaters.