Research On The Narration Of Chinese Public Welfare Micro Films

Since its birth,micro film has been rapidly rising with the help of new media,frequently being active in the public field of vision and arousing strong interest of people from all walks of life.Micro film has the strong communication advantage of a split style.It skillfully blends the creative,free and flexible lens language into a short story,presenting rich and delicate content and emotions.Various artistic features of micro films meet the needs of public service advertisements in the new media era,and gradually become an outstanding way to spread public service concepts,which has a positive impact on the society.This paper will take China's public welfare micro films as the research object,through the induction of relevant literature and in-depth analysis of specific works,sort out the development of China's public welfare micro films,and carry out research on its narrative art.In the introduction,this paper first clarifies the background and research significance of the topic,lists the current research status of "micro film","public service advertisement" and "public service micro film",and expounds the research objectives and methods.In the first chapter,relevant concepts of public welfare micro films are sorted out.The concept of "public welfare micro films" is defined by sorting out relevant research theories of "micro films" and "public welfare advertisements".In addition,classification is conducted to analyze the reasons for the rise of public welfare micro films.Chapter two analyzes the narrative theme and narrative mode of public welfare micro films under the framework of film narrative theory.The third chapter respectively analyzes the three narrative structures and three narrative perspectives of public welfare micro films.The fourth chapter focuses on the research on the narrative strategy of public welfare micro films,aiming to explore its correct artistic value orientation from the aspects of picture language,character image building and specific narrative skills.